Tim Love's World

Tim Love's Blog

March 22, 2015
Ugly American: Uglier Than Ever

This month we witnessed a collision of examples that the "Ugly American" is alive and well, propagating disturbing perceptions of American culture across the planet. This was 1) a rogue, open letter from 47 US Senators to the Islamic Republic of Iran undermining nuclear disarmament talks taking place between US State Department officials, our international partners and Iran, 2) a video of a US college fraternity exhibiting abhorrent racial bias and insensitivity that has gone viral; 3) questioning of a former Secretary of State and former Governor of Florida, both potential presidential candidates, for maintaining private email servers enabling them to communicate with less accountability than with servers provided them as government representatives and 4) an act of vandalism on the Coliseum in Rome Italy by two young female American tourists that also went viral. These events sum up a deadly combination of ignorance, incivility and arrogance, which sorely misrepresent our country.

America's image and brands overseas have been tarnished before by our lack of cultural and historical insight and the unforgivable behavior of a few who represent America. Foreign impressions of the U.S. are shaped by the programs we have contrived to amuse, educate or entertain ourselves, and by what they can see of the U.S. in the media they consume. Our positive achievements as well as events like the Vietnam War, the invasion of Iraq, Abu Ghraib, issues around the offshore prison at Guantanamo and our ongoing internal conflicts over race are part of the information flow from which our image is perceived.

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March 17, 2015
Revisiting 2002: The White Paper

America and U.S. corporations are seen as the focal point of many of the social and economic influences that people in the world experience today. We need to look at the issue of rising anti-Americanism in a fresh way. American marketers are a target and also a key vehicle for efforts to help improve perceptions.

The global village created by advances in communications technologies increasingly enables the world's populace to come into contact more with corporations and brands more than governments. More people are in touch with icons like Coca-Cola, McDonald's, IBM, Nike, Pampers, American Express or Ford than than any nation's single government.

Read the entire White Paper, recommendations for the US State Department circa 2002 "Walk The Talk: Think Like the Sun."